So, Old Spice launches a new ad campaign, and they want to aim straight at the “not fucking old” crowd. The result is pure genius. (Mandatory Behind The Scenes Making-Of featurette, which sucks, right up to 2m30s, where this extremely awkward shot of Bruce Campbell wearing a girl as a hat appears.)

Ouch. Ouch x 2.

Following Judd Apatow around: ““I’m making a movie about relationships, and I’m surrounded by guys scared of talking to girls. I think that’s good.”